Your TikTok strategy is about to get *so* much better

Remote social media management for founder-first companies

who want to grow an *absolutely obsessed* community on TikTok — one that will happily join your waitlist and buy anything you want to sell.

  • shaylee@burnttoast.social

Psst, from one founder to another: If they can’t see you, they can’t support you (and they CERTAINLY can’t buy from you).

You’ve built something pretty amazing. But trust me, there is a cost to staying invisible.

Showing up on TikTok feels . . . awkward and like another thing on your already *overwhelming* to-do list. You want to be on the platform — but more than that, you want to grow a community around your brand.

But where the heck do you begin? What do you even post? Do you delegate it to a staff member who ~kinda~ knows how to use TikTok?

Your company IS ready to be seen, to build in public, and to grow a community that will happily buy anything you sell. That means it’s time to invest in your team and work with me, your new social media manager.

Have you ever wondered what it would be like to meet a new client who says, “I found you on TikTok and like, binged your account!”

Trust me when I say it will FILL you with a bunch of warm, fuzzy feelings. Because not only did your dream client binge your TikTok account, but they clicked the link in your bio, signed up for your email list, and booked your signature service without thinking twice.

Have you ever wondered what it would be like to meet a new client who says, “I found you on TikTok and like, binged your account!”

Trust me when I say it will FILL you with a bunch of warm, fuzzy feelings. Because not only did your dream client binge your TikTok account, but they clicked the link in your bio, signed up for your email list, and booked your signature service without thinking twice.

8+

Years of Experience

Hi, my name is Shaylee — Social media manager, YouTuber, TikTok girlie, and the girl hiding in the guest room at a party.

Burnt Toast Online is a remote social media management studio for female-founded companies. You know how there’s girl math and girl dinner? This is girl social media marketing — it’s me. I’m the girl.

(btw, when I say “studio,” know it’s literally just a one-woman show over here.)

I help female-founded companies build cult followings, starting on TikTok

TikTok Management and Remote Social Media Mentorship Services

For companies

Remote Social Media Management

TikTok strategy, content, and management for female-founded businesses that want ALL OF IT.

For founders

Founder First

TikTok strategy and content editing for female founders ready to unsmudge their phone camera and start building in public with Facetime-style content.

For social media managers

Social Media Mentorship

For the social media manager who needs 1:1 support with overall strategy, content marketing, working through a particular issue, . . . really ANYTHING.

Meet Cesar, the Marketing Director of a Mexican Restaurant and Snack Shop

“Working with Shaylee has been one of the best decisions my business has made!! She is concise, thorough and effective when it comes to delivering impactful social media results. Our time together helped our business garner more loyal customers, something we needed very much at the time. So thank you, Shaylee, for your excellent work, would highly recommend!!”

Remote social media management is a personal and financial commitment

Not quite ready to work with a professional social media manager? I have a few resources for ya in the meantime.

TikTok

Of course, the TikTok management girl is TikTok managing herself. Subscribe to find bite-sized TikTok strategy tips and business updates.

Email Newsletter

You know when you buy a case of snacks from Costco without trying them and realizing you wish you had gotten a sample first? Consider my newsletter your sample. Subscribe for your Sunday issue of easy-to-implement TikTok tips (and my unfiltered thoughts on other business things).

YouTube

A steaming hot platter of TikTok content and strategy tutorials with a side of business vlogs.

I help successful business owners, like Jessica, grow and educate their online community with remote social media management

Jessica found me on TikTok (hello, embodiment) and needed a social media manager who could translate her highly analytical thoughts into a fun but educational social media brand for her piercing studio. Not only did I pass her vibe check, but we went on to create a steady stream of content that led to hundreds of comments, shares, and dozens of inquiries every month from TikTok and Instagram alone.

Case Studies coming soon

Three months from now, your company will be showing up on TikTok like you own the app and confidently building in public.

How? Because you’ll have me as your social media manager. But what’s the end result? You’ll slowly grow a community of obsessed fans, a comment section full of people invested in your brand, and your link in bio will be getting clicked every single day.