1:1 consulting for the in-house social media manager who never got a training manual.

1:1 consulting for the in-house social media manager who never got a training manual.

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Trust me, I know. I used to be where you are back in 2016. I’m here to give you what I didn’t have:

A clear, guided program that teaches you how to be an effective, organized social media manager in a professional setting.

You don’t need a degree in marketing to be a successful social media manager. You just need someone to teach you the essentials and walk you through implementing them.

If you are reading this, you are the “I don’t know what I'm doing” social media manager.

If you are reading this, you are the “I don’t know what I'm doing” social media manager.

Trust me, I know. I used to be where you are back in 2016. I’m here to give you what I didn’t have:

A clear, guided program that teaches you how to be an effective, organized social media manager in a professional setting.

You don’t need a degree in marketing to be a successful social media manager. You just need someone to teach you the essentials and walk you through implementing them.

My Signature Program

The Crumb Consultation Call

Ideal for in-house social media managers who feel overwhelmed and need a structured, expert-led plan to streamline their strategy, engagement, and analytics—they can confidently run their company’s social media without the trial and error. This service includes:

🍥 Pre-Call Warm-Up Exercise

A 5-minute questionnaire

→ To start, I want you to get real cozy and brain dump your woes like I’m your college best friend. This will help me assess your current struggles before our clarity call.

🍥 The Clarity Call

A 60-minute consultation video call. By the end

→ We’ll identify exactly where you’re feeling stuck (content, engagement, analytics, client strategy, etc.).
→ Live strategy mapping on a shared doc – I’ll sketch out a clear, easy-to-follow plan in real-time as we talk, so you can visually see your next steps.

🍥 Post Mortem Strategy Doc

A personalized strategy document delivered 48 hours after your call

→ a step-by-step action plan for your next month so you know exactly what to do after the call.
🎁 bonus pre-made templates or a notion board with tools you can use immediately (content calendar, strategy template, software recommendations, etc.).

Designed to stay small.

Burnt Toast Online is run solely by me, Shaylee. Because of this, I only accept a limited number of consulting applications. Consulting is a relationship, and I give a part of myself and my experience to each client. Staying small allows me to give each person my full attention. Thank you for choosing my small business to help grow yours.

Designed to stay small.

Burnt Toast Online is run solely by me, Shaylee. Because of this, I only accept a limited number of consulting applications. Consulting is a relationship, and I give a part of myself and my experience to each client. Staying small allows me to give each person my full attention. Thank you for choosing my small business to help grow yours.

Or maybe you’re the a business owner who is ready to hire a social media director?

As I stated above, Burnt Toast Online is designed to stay small. I do this to maintain a high quality experience for each business I work with. At the moment, I only work with two companies at a time. If you’re interested in working together, I’d love to hear from you!

Or maybe you’re the a business owner who is ready to hire a social media director?

As I stated above, Burnt Toast Online is designed to stay small. I do this to maintain a high quality experience for each business I work with. At the moment, I only work with two companies at a time. If you’re interested in working together, I’d love to hear from you!

My OG Service since 2017

Social Media Management

Your social media & email marketing should be growing your business, not stressing you out. 😫 A done-for-you social media and email marketing package ideal for growing businesses that want consistent, high-quality content without the stress of managing it themselves.

From inconsistent & DIY social media → To a professional, engaging presence that drives growth.

Social Media Management + Email Marketing

  • Duration: Six Month Contract

  • Pricing starts at $2000 monthly

  • Instagram & TikTok Content Creation & Management

  • Email Newsletter Writing & Management

  • Community Engagement & Growth

  • Monthly Strategy & Analytics Review

Add-Ons

An lil extra something something

  • Additional Social Media Content: Ideal for businesses that want to increase posting frequency and reach more people faster.

  • Custom Instagram Story Strategy & Design: Ideal for brands that want to improve engagement but struggle to stay active on stories.

  • Email Welcome & Nurture Sequences: Ideal for businesses that want to turn their email list into a real revenue driver.

  • Influencer & UGC Strategy: Ideal for businesses looking to expand reach through influencer collaborations.

  • Influencer & UGC Strategy: Ideal for businesses looking to expand reach through influencer collaborations.