Stop scrolling TikTok and focus on running the business you worked so hard to get off the ground

Remote social media management for founder-first companies who want to build their own cult following on TikTok

burnttoastonline@gmail.com

If they can’t see you, they can’t support you (and they CERTAINLY can’t buy from you).

If you want to build a community-first audience on TikTok and consistently create brand-building content that converts casual followers into lifelong customers, you’re in the right place.

NOW BOOKING 1 SPOT FOR FALL 2025

To inquire, please fill out the form below. I personally read every inquiry and will respond within 1-2 business days.

Years of Experience

Hi, my name is Shaylee — Social media manager, YouTuber, TikTok girlie, and the girl hiding in the guest room at a party.

Burnt Toast Online is a remote social media management studio for female-founded companies. You know how there’s girl math and girl dinner? This is girl social media marketing — it’s me. I’m the girl.

(btw, when I say “studio,” know it’s literally just a one-woman show over here.)

Revamped About page coming soon

just in case you still have questions

FAQs

How long does it take to start seeing results on TikTokadmin2025-08-29T05:19:00+00:00

How long does it take to start seeing results on TikTok

In general, I would say all forms of organic social media management are a long-term marketing effort. It usually takes 3-6 months to see consistent results, which is why my TikTok management offer requires a 4-month commitment. HOWEVER, TikTok is a unique platform where your strategy can take off quickly if done well and properly researched. During our 4 months together, we use this time to test various content formats, establish consistency, and create content based on community response. Every move we make is strategic and designed to build a community-first, conversion-rich account.

You mentioned that I need to have a “Content Creation Lead” before we begin working together. Can you explain why?admin2025-08-29T05:20:15+00:00

You mentioned that I need to have a “Content Creation Lead” before we begin working together. Can you explain why?

Of course! Although I’m your new social media manager, a level of collaboration is required when working with a remote contractor. I would say that 80% of the effort will be on me and 20% will be on you! My role is to create and maintain your TikTok strategy, develop content, upload and manage it, and serve as the community management lead. Your content creation lead’s job is to provide RAW photo and video content for me to work with. But don’t worry, I provide you and this person with detailed content outlines every Monday.

In general, content creation requires one hour a week from my clients. Some clients hand this job off to a qualified employee, and others enjoy shooting content themself.

Learn more about your involvement and what that looks like here

Do you also offer a TikTok ads service in addition to organic management?admin2025-08-29T05:21:12+00:00

Do you also offer a TikTok ads service in addition to organic management?

Currently, I don’t offer paid advertisement services on social media. My TikTok management offer focuses on building your online community organically with a strategic content plan. If you feel your business could benefit from social media paid advertisements, I would love to discuss this on your inquiry call as I have several referrals in my network I would be happy to connect you with.

I know you specialize in TikTok management, but do you manage other social media platforms.admin2025-08-29T05:22:18+00:00

I know you specialize in TikTok management, but do you manage other social media platforms.

Yes. My specialty lies in TikTok, but I also have years of professional experience managing Instagram accounts. This would be an add-on service that I would be happy to discuss on our inquiry call.

Remote Social Media Management

TikTok Management

Founder First

Social Media Mentorship