Because Instagram is a very visual platform, invest some time in taking high-quality photos and videos. Most up-to-date smartphones take amazing pictures if you do not have a camera easily available.
Pictures are important on Instagram for new coffee shop owners because they allow for visually enticing representations of your coffee, drinks, ambiance, and interior. When you look at a photo of your favorite food, what do you think about? You probably think, “That looks incredible. I wish I could order that right now”. Maybe you think, “I should go out to eat this weekend!”
Create this experience for your customers! All you need is a smart phone.
Here are five of my favorite photo ideas for Instagram:
- Latte Art: Capture an aesthetically pleasing photo of latte art or a beautifully presented coffee drink. Focus on the intricate details and colors to showcase the craftsmanship of your baristas.
- Cozy and Modern Ambiance: Take a photo of a cozy corner in your coffee shop, featuring comfortable seating, warm lighting, and a relaxed atmosphere. Make sure to emphasize the inviting ambiance that your customers can enjoy while sipping their coffee.
- Behind-the-Scenes with your Staff: Share a candid picture of your staff members in action, preparing coffee or engaging with customers. This provides a glimpse into the behind-the-scenes work that goes into creating the perfect cup of coffee and highlights the friendly and dedicated team behind your shop.
- Showcase Your Ingredients: Showcase a photo of the locally sourced ingredients you use in your coffee shop. This could include a snapshot of freshly roasted coffee beans, organic milk from nearby farms, or a basket of locally baked pastries. Highlighting your commitment to quality and supporting local producers can be a strong selling point.
- Community Engagement: Share an image of a community event or initiative that your coffee shop supports or organizes. This could be a picture of a fundraiser, a coffee tasting event, or a local charity partnership. Highlighting your involvement in the community will attract socially conscious customers who appreciate businesses that give back.