El Chapulin Colorado Ice Cream is a Hispanic ice cream and snack shop located in Poughkeepsie, New York. Cesar, the marketing director, reached out to me to manage their social media accounts. We focused mainly on Instagram and incorporated a TikTok strategy later on. After less than three months together, Cesar has reported back that there has been an spike in customers compared to 2023. Going into the Fall, we will be focusing our attention on raising awareness for mobile orders.


  • 52.2% follower increase in 4 months

  • Average reach of 1.2k per reel

  • Viral Instagram Reel achieved! Organic view count at 13k+


In addition to static posts, I worked with the marketing director to implement a video strategy for social media.

Instagram Reels


“Thanks for all you do! Genuinely your help is appreciated, and I know I’m very off hands with everything, but I trust your work and commitment.”

Creative Director , El Chapulin Colorado Ice Cream

Check out a few of our Instagram Reels

Short form video is an amazing way to connect with a wider audience and engage your current customer base. For El Chapulin, we created a series of videos featuring their dishes.

**I do not own El Chapulin Colorado Ice Cream. I was contracted to perform a marketing service. All content and information shared here is public information and available for general viewing.