Hi, my name is Shaylee — Social media manager, YouTuber, TikTok girlie, and the girl hiding in the guest room at a party.

Burnt Toast Online is a remote social media management studio for female-founded companies. You know how there’s girl math and girl dinner? This is girl social media marketing — it’s me. I’m the girl.

(btw, when I say “studio,” know it’s literally just a one-woman show over here.)

In one of the greatest productivity books ever written, Atomic Habits by James Clear, he explains that our energy is precious and we are biologically wired to conserve it wherever possible. Therefore, the more energy a task requires, the less likely it is to occur.

That is why it’s crucial to make your job duties so easy that you’ll do them even when you get overwhelmed and don’t feel like it.

Today, you’re going to start creating an environment where doing your job is as easy as possible.

Side note: A scheduler is a social media management tool that lets you plan, schedule, and auto-publish content on platforms like Instagram, Facebook, LinkedIn, YouTube, and more. It also offers analytics for content performance and supports managing multiple accounts from one place, with a free plan for basic scheduling.

➡️ Here’s your step-by-step game plan

1️⃣ I want you to set up Metricool, your new social media scheduler. Here is my affiliate link if you want to purchase a paid plan, but the free plan is perfect for getting your feet wet.

2️⃣ Connect all of your company’s active social media accounts and website (if possible). This will be how you will manage and publish all content moving forward.

3️⃣ Dig deep into the tool and learn the ins and outs. I think you can do this in 19 minutes, the length of this YouTube video.

💪 Put your WORK into ACTION

  • I want you to schedule ONE social media post using Metricool this week.
  • DM me a screenshot of the scheduled post on Instagram. I’d love to hear from you!

If you have a question, please message me on Instagram! I’d love to hear from you.

your ideal recruitment agency

If you liked this post, you’ll love these . . .