How You Can Use Threads for Your Restaurant
Even though Threads has only been active for a couple of days, users seem to value authenticity and loathe the upcoming day when the platform becomes overrun with cheap marketing schemes (as of July 14th, 2023, I’ve seen some rough stuff lol).
That being said, I’ve already seen some brands use Threads in a way that is enjoyable to follow and not freaking irritating. So how can you use it for your restaurant?
Idea One: Pull back the curtain and ask questions.
Example: “We’re experimenting with adding a vegetarian or vegan special to our menu this week but split on which one to do. What would you be interested in seeing?”
Idea Two: Connect with other local businesses in the community.
Example: “We parted ways with our former vegetable supplier and are interested in partnering with a local farm. Any ideas or recommendations?”
Idea Three: Create a sense of exclusivity without being salesy.
Example: We only have a limited about of short rib today, so we removed it from our menu. However, it’s still available as an off-menu item, so make sure us about it if you come in this weekend!
Idea Four: Offer exclusive promotions or discounts to Threads followers.
Example: “Attention Threads followers! Show this post at our restaurant today and get 10% off your meal. It’s our way of saying thank you for being a part of our community.”
Have Fun with It!
Remember, the key to using Threads effectively for your restaurant is to focus on creating genuine and engaging content that resonates with your audience. Be authentic, responsive, and foster a sense of community. Experiment with different ideas and see what works best for your brand and followers. And always keep in mind that Threads should complement your overall social media strategy, with platforms like Instagram and TikTok being the main drivers of your restaurant’s online presence.