Social media director since 2017

Hi, I’m Shaylee.

My official titles have been social media manager, creative director, and head of marketing. After eight years, I am now a marketing consultant for in-house marketing managers. It sounds boring, but it’s actually quite fun and interesting. I help in-house marketing managers organize their departments and systems.

Marketing consultant, social media manager, etc.

Hi, I’m Shaylee.

My official titles have been social media manager, creative director, and head of marketing. After eight years, I started my own business, Burnt Toast Online, and now provide social media training and full-service management services.

Social Media Management and Private 1:1 TrainingSocial Media Management and Private 1:1 Training

Welcome to Burnt Toast Online, a space for the “I don’t know what I’m doing” social media manager

When I first became a social media manager in 2017, I struggled to find higher-level social media marketing information, especially for in-house managers.

Why is all of this information for freelancers? What about those of us who worked within a larger organization? I don’t necessarily need to know how to book clients, but I do need to understand how to work within a corporate setting (and all the messiness that comes with that). I need to create a social media strategy and execute that within a larger organization. When I worked in-house, I kind of had to wing everything and hope it worked out.

So for you, my darlings, I created Burnt Toast Online: The YouTube Channel, The Crumb Consultation Call, and more.

Designed to stay small.

Designed to stay small.

Burnt Toast Online is run solely by me, Shaylee. Because of this, I only accept a limited number of consulting applications. Consulting is a relationship, and I give a part of myself to each client I work with. When you work with me, you’re working with a partner. Thank you for choosing my small business to help grow yours. I am designed to stay small but also designed to be mighty.

Explore the Burnt Toast Universe

I watched Martha Steward’s documentary on Netflix, and she talked about how she designed her business as a solar system, a core message with different “planets” or offers surrounding it. So, welcome to the BTU!

The Proof is in the Pudding

Portfolio

Marketing Campaigns, Exclusive First Looks, and more

Burnt Toast Unread, a newsletter

The Best Things in Life Are Free

Burnt Toast Online, a YouTube channel