How big is your pit, ?
You know the ~pit~
That pit in your stomach that appears when you post off-the-cuff every day while getting Slack messages from your boss about a mistake in yesterday’s Instagram story?
That pit is called anxiety, and it comes from being unprepared.
Trust me, I know. I’ve been there. In fact, my pit was the size of a watermelon in 2020. Maybe it’s because my boss (at the time) was also committing fraud, but that’s neither here nor there.
Maintaining consistency on social media, ESPECIALLY in the workplace, requires that you to have a strict set of systems and schedules in place. You’ll lower the number of mistakes you make, and that pit in your stomach may just disappear (unless you are a chronically anxious girlie like myself).
Today, we’re going to talk about ~content shoots~ and how to structure them in such a way that shrinks your pit.
Here’s my step-by-step guide to planning your next content shoot from start to finish. ⬇️
1️⃣ Schedule It AHEAD OF TIME
Coordinate with your manager and team to set a date and time for the shoot. This will allow for less disruption from others and everyone will be on the same page. Try to schedule a content shoot at the beginning of every month.
2️⃣ Plan Ideas
Curate content ideas based on your company’s upcoming campaigns, past successful posts (view your social media analytics data for this), and current trends. Do this right after you schedule your content shoot. Ideally, I like to have a plan 7 days before the shoot.
3️⃣ Choose Wisely
Select ideas that fit your timeframe, involve the right people, and align with your company’s brand. This will wittle 20 big ideas down to 5 manageable ones. For example, you can’t film 20 quality videos in 2 hours. But you can film 5 – 10.
4️⃣ Get Approval
Share your content plan with your client or manager for feedback and sign-off. Some companies will not care about this step. Others will require it. Ask for feedback either way.
5️⃣ Prep Employees (if needed)
Notify involved team members with details and reminders. I have found that other team members often need time to mentally prepare before a shoot and appreciate ample notice. I usually reach out to the employees 3 days before the shoot.
6️⃣ Pack Your Kit
Bring ALL of your gear—camera, batteries, SD cards, microfiber towel, your content shot list, a scratch notebook, and anything else needed. Do this the night before your shoot.
7️⃣ Shoot and Save
Execute your shoot and back up the footage to an external drive right after. Like, right after. I back everything up to my Sandisk Portable External Hard Drive.
Do this every. single. time you shoot content. For one of my clients, I schedule a 3-hour content shoot every month at the beginning of the month. The client and her employees knew what to expect, and we were all on the same page.
Designed to stay small.
Designed to stay small.
Burnt Toast Online is run solely by me, Shaylee. Because of this, I only book a limited number of training appointments. Training is a relationship, and I give a part of myself to each client I work with. When you work with me, you're working with a partner. Thank you for choosing my small business to help grow yours. I am designed to stay small but also designed to be mighty.