Training for Social Media Manager’s Stuck in the Messy Middle

You’ve dabbled, learned a lot, maybe even booked a few clients but you’re still second-guessing every step. Crumb Calls help social media managers turn scattered skills into structured systems that make their work smoother, their growth intentional, and their career sustainable.

1:1 Social Media Management Training

You’ve dabbled in social media management. Maybe you’ve helped a friend, landed a small client, or watched endless tutorials. But now you’re stuck in the messy middle: not a beginner, not confident, definitely overwhelmed.

A six-week, 1:1, Done-with-You programA six-week, 1:1, Done-with-You program

You’re doing the work — but without a system, it feels like you’re spinning your wheels.

You’ve watched tutorials, helped real businesses, and pieced together tips from YouTube and Instagram. But when it’s time to plan content or manage your week, it still feels random and overwhelming.

  • “I’m doing everything based on research and learning as I go — but I don’t have a structured plan.”

  • “I’m working for a medspa, but I’m having a hard time managing myself just to get started.”

  • “I just graduated and I’m used to researching . . . but I don’t know when to stop and say, ‘I’ve done enough for today.’”

Sound familiar? These are quotes from people on the waitlist for this exact program. You’ve gathered crumbs of knowledge but don’t have the full recipe. That’s where Crumb Calls comes in.

So, what will you walk away with?

Crumb Calls are 1:1 training and support for social media managers in the messy middle — designed to turn your frankensteined skills into repeatable systems, so you can do better work, grow with clarity, and stop burning yourself out. This isn’t a course. This is practical, personal, and built entirely around you.

A custom weekly workflow for planning + scheduling

Built around your brain, your career goals, and your real-life energy

Five foundational systems baked into your business

Onboarding, Client setup, Content creation, Community management and Analytics + reporting.

Confidence using tools like Notion, Metricool, and Canva

with simple setups you can start using right away

A sustainable, repeatable system

to guide your career growth — so you’re not stuck guessing or spiraling every week

What Happens on a Crumb Call?

This isn’t a social media management course. It’s a hands-on, personalized process to help you build the right systems for your brain, career goals, and real life.

  • 3 Private Training Calls (over 6 weeks)

    We’ll unpack what you know, fill in the gaps, and build a weekly workflow you can stick to. You’ll leave each call with clarity and a concrete next step. On our calls, we’ll:

    • Call One: We’ll audit what you already know, identify skill gaps, and set a 6-week goal that actually moves you forward.

    • Call Two: We’ll build your weekly system — planning, tools, and tasks that fit your style and schedule.

    • Call Three: We’ll refine your system, adjust anything that’s still fuzzy, and set up a plan for the road ahead.

  • 45 Days of Slack Support

    Get quick answers, feedback, and check-ins so you’re never stuck spinning in your own thoughts. Steady support Monday through Friday.

  • The Burnt Toast Bundle

    A starter pack of simple tools and templates — so you’re not starting from scratch. Includes:

    • Weekly planner for content

    • System checklist (what to organize vs what to ignore)

    • Simple time management guidance for SMM tasks

What happens after your Crumb Call?

“Once I have a better system, how much time should I spend on each account?” (A toastie on this waitlist)

Before Crumb Calls

You’re overwhelmed, over-researching, and unsure what to focus on.

Your knowledge is scattered.

Your tools are half-set-up.

You’re tired of guessing.

After Crumb Calls

You have structure.

You know how to organize your week, what tools to use, and how to grow without burning out.

You feel capable, confident, and clear on what you’re doing — and why it matters.

Don’t just take it from me. Hear it from past Crumb Callers.

Elizabeth – Marketing Director of a Luxury Consignment Store

“I decided to book a 1:1 with Shaylee because I knew she was extremely knowledgeable. She has been very dedicated to developing her own brand and I could tell she genuinely cared to help each person with their needs. From her social pages I could tell she was well versed in the social media world and on beat with new trends. As she branched out in starting her own page and developing her own clientele, I enjoyed the direction her marketing was going in and knew she would be able to assist me with my own personal road blocks in social media management. “

Maiya – Freelance Social Media Manager

Shaylee did a FANTASTIC job talking me through all my insecurities and weaker points. She provided such valuable insight into what a thriving SMM business can be and also hooked me up with Metricool which was a major GAMECHANGER. Overall I would 100% do a coaching session with her again. Thanks Shaylee!

What’s the Investment ?

Waitlist Presale

Doors open at 11:00 am on July 1 PST

Early Bird Public Sale

Doors open at 11:00 am on July 8 PST

Public On-Sale

Doors open at 11:00 am on July 15 PST

You’re Not Starting from Scratch. You Just Need a System.

You’ve already taken action. You’ve shown up. You’ve done the research.
Now it’s time to stop guessing and start building a sustainable system you can grow with

Personalized training

Real-time support

Tools that fit your brain

Confidence that lasts

Solid building blocks for a sustainable career

Designed to stay small.

Designed to stay small.

Burnt Toast Online is run solely by me, Shaylee. Because of this, I only accept a limited number of training applications. Training is a relationship, and I give a part of myself and my experience to each client. Staying small allows me to give each person my full attention. Thank you for choosing my small business to help grow yours. I am designed to stay small but also designed to be mighty.

Start small with my free newsletter

Subscribe to Burnt Toast Unread, a newsletter for in-house marketing managers. This is a great, on-going resource for those looking for higher-level marketing advice.

Binge my YouTube channel first.

Burnt Toast Online is a channel for in-house marketing managers. While my consulting services are an investment, my YouTube channel is a free resource for those looking for extra support running their marketing departments.