1:1 Social Media Management Mentorship

You were thrown into a social media management position at your company. All you know how to do is post and cross-your fingers that people will become customers somehow (spoilers: they won’t).

in this 60-minute intensive, we’ll get clear on the blind spots in your social media strategy, map out a plan for social media growth specific to YOUR company, and make sure every move is aligned with your experience and your company’s social media needs.

1:1 Training Call + Personalized Strategy Plan

You were thrown into a social media management position at your company. All you know how to do is post and cross-your fingers that people will become customers somehow (spoilers: they won’t).

in this 60-minute intensive, we’ll get clear on the blind spots in your social media strategy, map out a plan for social media growth specific to YOUR company, and make sure every move is aligned with your experience and your company’s social media needs.

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Crumb Calls now include FOLLOW-UP SUPPORT 🥳Crumb Calls now include FOLLOW-UP SUPPORT 🥳

Crumb Consultation Call

Transform from an overwhelmed, newly promoted social media manager into a confident, strategic leader.

This private 1:1 session delivers executive-level social media training that fast-tracks💨  your success—so you can stop second-guessing and start leading with confidence.

Let’s gauge which social media manager you are

Does this sound like you?

🥸 Newly Promoted Social Media Manager

You were just promoted to in-house social media manager at a mid-sized company, but there’s a problem—you has no marketing experience and no one to guide you. Now your stuck guessing your way through content, engagement, and analytics while struggling to prove your value to leadership.

🤠 Office Assistant

Your role includes a little bit of everything—admin, emails, customer support, and now social media. Your boss expects them to “handle it,” but there’s no clear strategy in place. Your is tired of piecing together advice from YouTube and needs a simple, structured plan tailored to your business.

🤓 Freelance Social Media Manager

You’re excited about your freelance social media business but are quickly realizing that posting content isn’t enough— clients expect strategy, analytics, and real results. You need a repeatable system that helps them confidently create and deliver strategies for your clients.

**The CCC focuses on how to do the job of a social media manager and not on how to get clients. If you need help with getting clients, I highly suggest Latasha James’s YouTube channel!

It’s time to lock in

Executive-Level Social Media Training for In-House Social Media Managers

Your company gave you the title, but not the training. Now you’re expected to build a social media strategy, increase engagement, and prove ROI—without second-guessing every move. This 1:1 strategy session is designed to help you:

  • Build a structured, repeatable content strategy that drives results

  • Learn how to track and report key metrics so your boss sees the value of social media

  • Get an actionable 30-day execution plan so you know exactly what to do next

🍥 Pre-Call Warm-Up Exercise

A 5-minute questionnaire

→ To start, I want you to get real cozy and brain dump your woes like I’m your college best friend. This will help me assess your current struggles before our clarity call.

🍥 The Clarity Call

A 60-minute consultation video call. By the end

→ We’ll identify exactly where you’re feeling stuck (content, engagement, analytics, client strategy, etc.).
→ Live strategy mapping on a shared doc – I’ll sketch out a clear, easy-to-follow plan in real-time as we talk, so you can visually see your next steps.

🍥 Post Mortem Strategy Doc

A personalized strategy document delivered 48 hours after your call

→ a step-by-step action plan for your next month so you know exactly what to do after the call.
🎁 bonus pre-made templates or a notion board with tools you can use immediately (content calendar, strategy template, software recommendations, etc.).

Past client confessions.

👗 Elizabeth

Shaylee is incredibly knowledgeable and really takes the time to understand each person and what they need. She is organized and effective at pinpointing what you should work on and what steps your should take to get to your desired outcome. Would highly recommend!

🌯 Cesar

Working with Shaylee has been one of the best decisions my business has made!! She is concise, thorough and effective when it comes to delivering impactful social media results. Our time together helped our business garner more loyal customers, something we needed very much at the time. So thank you Shaylee for your excellent work, would highly recommend!!

💻 Maiya

Shaylee did a FANTASTIC job talking me through all my insecurities and weaker points. She provided such valuable insight into what a thriving SMM business can be and also hooked me up with Metricool which was a major GAMECHANGER. Overall I would 100% do a coaching session with her again. Thanks Shaylee!

Designed to stay small.

Designed to stay small.

Burnt Toast Online is run solely by me, Shaylee. Because of this, I only accept a limited number of training applications. Training is a relationship, and I give a part of myself and my experience to each client. Staying small allows me to give each person my full attention. Thank you for choosing my small business to help grow yours. I am designed to stay small but also designed to be mighty.

Start small with my free newsletter

Subscribe to Burnt Toast Unread, a newsletter for in-house marketing managers. This is a great, on-going resource for those looking for higher-level marketing advice.

Binge my YouTube channel first.

Burnt Toast Online is a channel for in-house marketing managers. While my consulting services are an investment, my YouTube channel is a free resource for those looking for extra support running their marketing departments.